Benefit Cosmetics

Cosmetics giant Benefit launched the Crescent Row brand in the UK in July 2009. We were asked to put together an inviting and engaging campaign microsite that would enhance the characteristics of the range, and give it a more 'UK' feel.

Our concept played on the key themes of Crescent Row being an actual street and used the Crescent Row 'virtual girls' Lee Lee, Gina, and Sofia to invite the customers to get the look themselves.

Data capture was a central part of the site focus. Users interacted with an experiental campaign to find keys placed throughout locations in the UK. They then could redeem a special keycode on the site for prizes and offers.

This stylish, product driven site was one we enjoyed working on in partnership with the fun team at Benefit.


View examples

  • Homepage

    Homepage

    You're invited to be delighted -- by a stroll down Crescent Row.

  • Lee Lee

    Lee Lee

    Visit Lee Lee's room and find out more about getting the look!

  • Quiz

    Quiz

    User interaction is an important part of Benefit's microsite.

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